Hi, I'm Jonas,
I am a product manager & entrepreneur, working in cross-functional teams 🌎 to guide products from conception to launch 🚀 and deliver outstanding digital user experiences.

LiveHacks was a regularly arranged hackathon event where Coders, Designers and Makers come together in Stockholm, Sweden to revolutionise the way we experience live events.

Einride, Scale Up, Go-To-Market Manager

Startup, CEO & Cofounder, 2016-2022

Event Series, Cofounder, since 2017-2020

Agency, Cofounder, 2014-2020

Einride Unlocked was a 6 month project within the Product Market Growth Team at Einride from March 2023 to September 2023. Together, we defined the new market positioning and segmentation for Einride's main offering, Freight Capacity as a Service (FaaS). I was personally in charge of product messaging as well as defining the overarching Go-to-Market strategy.

Stagecast is an audience engagement and brand activation platform for interactive meetings and events. Stagecast enables community builders, event hosts and brands to bring people together, facilitate interaction and drive measurable brand value on all online and offline channels.

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. I led the project to implement PLG principles in Stagecast.

Due to the pandemic we pivoted the Stagecast customer group from B2B first to B2C first and subsequently overhauled the entire product offer & user acquisition process. I lead the project as a product manager and managed the team based on OKR principles and scrum methodologies.

Making a stadium light up in colour for Scandinavia's largest live event.

Activating the Mercedes-Benz brand at the world's largest eSports event

Making Spotify's Global employee Christmas party ... pop!

Making fans at Denmark's second largest music festival explore more using the main sponsor's Telia locator app.

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. I led the project to implement PLG principles in Stagecast.

Due to the pandemic we pivoted the Stagecast customer group from B2B first to B2C first and subsequently overhauled the entire product offer & user acquisition process. I lead the project as a product manager and managed the team based on OKR principles and scrum methodologies.

A web agency focused on content marketing, web development and UI/UX design

A content-marketing campaign for Jeep Germany: Mood-Film, Travel Website & Social Media Stories

Einride Unlocked was a 6 month project within the Product Market Growth Team at Einride from March 2023 to September 2023. Together, we defined the new market positioning and segmentation for Einride's main offering, Freight Capacity as a Service (FaaS). I was personally in charge of product messaging as well as defining the overarching Go-to-Market strategy.

Stagecast is an audience engagement and brand activation platform for interactive meetings and events. Stagecast enables community builders, event hosts and brands to bring people together, facilitate interaction and drive measurable brand value on all online and offline channels.

LiveHacks was a regularly arranged hackathon event where Coders, Designers and Makers come together in Stockholm, Sweden to revolutionise the way we experience live events.