North-We-Go

Client: JEEP GERMANY

North-We-Go is a content marketing multi-media production for Jeep Germany. The project was carried out by the team at JVGND STIJL and posted in the year of 2016. Until today, Jeep Germany is using the production for online advertisement.

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The days that you can define as best are sometimes those where you do not have to answer: Where do I go next? 

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What were the main deliverables of the project? 

We delivered an interactive travel journal in the form of a website, a social-media mood film as well as over 50 different Social-Media stories.

What was my role in delivering the North-We-Go project?

From concept development to client communication and project delivery: I have led this project from start to finish.

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What was the outcome of the project for Jeep Germany?

North-We-Go was posted on the official Jeep Germany Social Media Channels over the course of several months, leading to several million social media impressions and hundreds of thousands of engagements. It was also published in the official Thomas Cook Airline magazine and was printed over 250.000 times. The project is still listed on the official Jeep Germany website as one of few official partnership projects, together with Red Bull, Harley Davidson and Juventus Turin.

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