POP Christmas Party
Client: Spotify
During Spotify's corporate POP Event, Stagecast was used in multiple virtual rooms. Participants joined by scanning QR codes with their phones to interact and have fun.
We all have felt it: "Zoom fatigue"... the phenomenon of feeling strong disengagement with the video content presented. Sitting in front of screens all day does not help when trying to take corporate events online. Stagecast enables HR-Teams to make online events interactive and keep employees engaged.
In each room, QR Codes were placed. When the audience scanned such QR code with their phone, they would be able to participate in one of Stagecast's live activations that were relevant for the room. Different rooms had different activations online at the same time.
A variety of Activities were used throughout the event
Live Quizzes were played in the Trivia room, where the audience was able to participate in different quizzes throughout the event. A live leaderboard made it easy for the hosts to create a competition between the audience members. Photo Collages enabled the events hosts to get personal, see the participants on the other side and create a feeling of being in the venue with other colleagues. Over 30 polls throughout the night enabled the participants to have a real impact on the event and create simple interactions with the hosts. Small games, like the speed challenge, helped POP to gamify the experience - through the night participants were able to take part in the speed challenge. The fastest players would win 1 of 5 VR headsets. As a special POP Activation, the Sketch collage was used to get the participants to be creative: The audience sent in small, hand drawn scribbles and two artists were turning their ideas into real-life drawings at the same time.
Interactive Engagement yields to measurable results
Stagecast makes it real easy to turn audience engagement into measurable, shareable results. With an 80% participation rate and over 13.000 interactions enabled, Stagecast truly helped POP to be engaging
What was my role in delivering the project?
From start to finish, I helped to translate the customer need into a final delivery. I oversaw the communication to the customer, the production of three new, custom features as well as the successful implementation of Stagecast in Spotify's virtual venue.
