League of Legends Worlds

Client: Mercedes-Benz

Mercedes Benz is one of the largest sponsors in the world of eSports. Mercedes chose Stagecast to activate their brand in one of the world's largest eSports events.

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Modern sponsoring is all about adding value to the fan experience rather than just showing a logo - for 21 days, and 10 hours a day, Stagecast helped Mercedes Benz achieve just that, with an interactive quiz during the official Twitch broadcast.

1. Fan Engagement

During every game day, fans participated in an interactive fan quiz and with a bit of luck, won an in-game prize for their efforts. Fans competed on the leaderboard and were able to improve their score in order to climb up the ranks.

2. Brand Activation

The quiz was entirely Mercedes branded - with unique design elements that were easily uploaded on the Stagecast quiz config page. Fans were also prompted with a pop-up that encouraged to visit the Mercedes website.
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What was my role in delivering the project?

As a "product owner", I took on the oversight of the delivery of the project. From client communication, custom feature development to project delivery: I was overseeing the project and guided Mercedes-Benz to ensure maximum success for the brand.

What was the outcome for Mercedes-Benz?

Within 21 game days, over 350.000 fans played over 3.7 Million Stagecast quizzes and answered over 23 Million eSports related questions.

Watch Project Film
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