Melodifestivalen

Client: Swedish Television

Melodifestivalen - often referred to as “Mello” - is an annual song competition, co-produced by the Swedish Television (SVT), Live Nation AB and Blixten & Company. The winning artist of Mello goes on to represent Sweden in the yearly Eurovision Song Contest.

‍

Mello has been produced since 1958 and with about half of the Swedish population watching the final show each year, Mello is Sweden’s largest and most popular entertainment event. Together with the team at Stagecast, I helped to deliver audience interactions through the official Mello app: We made the stadium um 30.000 people pull out their flashlights and light up the venue in-synch to the music.

‍

1. Bridging Waiting Time

The audience of roughly 28.000 people arrived one hour before the live broadcast of the event started. Stagecast helped Mello to create engagement and overcome waiting time for the masses.

2. Creating Interaction and Memorability

Mello is known as one of Scandinavia’s best produced events. Stagecast helped Melodifestivalen to stay on the pulse of time and create a truly stunning and memorable live experience by giving the audience a stake in the show.

3. Brand Activation:

With the help of Stagecast Moments, Melodifestivalen has found a new way to activate their own and the sponsor's brands.

‍

What was my role in delivering the project?

This project was the first time that Stagecast was embedded in a third-party app. I managed the project from start to finish: Communicating with the customer, creating technical requirements and overseeing the delivery of the project.