Product Mangement

Einride Unlocked was a 6 month project within the Product Market Growth Team at Einride from March 2023 to September 2023. Together, we defined the new market positioning and segmentation for Einride's main offering, Freight Capacity as a Service (FaaS). I was personally in charge of product messaging as well as defining the overarching Go-to-Market strategy.

Stagecast is an audience engagement and brand activation platform for interactive meetings and events. Stagecast enables community builders, event hosts and brands to bring people together, facilitate interaction and drive measurable brand value on all online and offline channels.

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. I led the project to implement PLG principles in Stagecast.

Due to the pandemic we pivoted the Stagecast customer group from B2B first to B2C first and subsequently overhauled the entire product offer & user acquisition process. I lead the project as a product manager and managed the team based on OKR principles and scrum methodologies.

Making a stadium light up in colour for Scandinavia's largest live event.

Activating the Mercedes-Benz brand at the world's largest eSports event

Making Spotify's Global employee Christmas party ... pop!

Making fans at Denmark's second largest music festival explore more using the main sponsor's Telia locator app.