Web & Film Design

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. I led the project to implement PLG principles in Stagecast.

Due to the pandemic we pivoted the Stagecast customer group from B2B first to B2C first and subsequently overhauled the entire product offer & user acquisition process. I lead the project as a product manager and managed the team based on OKR principles and scrum methodologies.

A web agency focused on content marketing, web development and UI/UX design

A content-marketing campaign for Jeep Germany: Mood-Film, Travel Website & Social Media Stories